Open Source Alternatives to HubSpot Marketing Hub

A marketing automation platform that provides tools to attract, convert, and engage website visitors. It includes capabilities for ad campaign management across Meta, Google, LinkedIn, and TikTok, lead capture through intelligent forms, and social media management via a unified inbox. The software features AI agents for customer engagement and prospecting, as well as tools for website personalization and multi-touch revenue attribution reporting. It is designed for marketing teams to automate email campaigns and track performance through built-in analytics and dashboards. The platform also includes an AEO grader to identify content vulnerable to AI replication and a blog research agent to generate high-intent content ideas. The product is deployed as a cloud-based service for businesses of various sizes.

Whether you want to cut software costs or escape vendor lock-in, these open source alternatives to HubSpot Marketing Hub give you an option you fully own. You can self-host them, so your data stays on infrastructure you control. This page lists 1 open source alternative to HubSpot Marketing Hub. The most popular is Mautic. It uses the GPL-3.0 license and ships an official Docker image.