Open Source Marketing Automation Software

Marketing Automation software coordinates lead management and the delivery of promotional campaigns across email and messaging channels. These tools automate user journeys and the creation of marketing videos to maintain consistent customer engagement. This type of software serves businesses that need to track campaign results and manage subscriber lists without relying on external service providers. Self-hosting these apps ensures that lead databases and customer interaction histories remain on private infrastructure. This approach removes the need for monthly payments based on the number of contacts in a mailing list.

This page lists 7 open source tools in the Marketing Automation category. The most popular are Mautic, Short-video-factory and Erxes. Most use the AGPL-3.0 or AGPL-3.0+Commons-Clause license, and 5 offer an official Docker image.