Track website traffic and user behavior with cookieless analytics, session replays, and detailed retention funnels.
Rybbit is an open-source and self-hosted analytics platform that provides web and product analytics focused on privacy and user behavior tracking without the use of cookies. The software is designed to help site owners understand how visitors interact with their digital products while remaining compliant with privacy regulations like GDPR and CCPA.
The software is deployed as a server-based web application. Users can choose between a hosted service for quick setup or self-hosting the application on a private VPS for full control over their data. This flexibility allows administrators to decide whether they prefer a managed environment or a completely independent infrastructure for their analytics pipeline.
Key features
- Session replays for analyzing user behavior
- Cookieless tracking for privacy compliance
- Customizable goals, retention, user journeys, and funnels
- Advanced filtering across more than 15 dimensions
- Custom events supporting JSON properties
- Three level location tracking with map visualizations
- Real time data dashboard
- Support for multiple organizations and unlimited sites
Designed for site owners and product managers, Rybbit tracks standard metrics such as sessions, unique users, pageviews, bounce rate, and session duration. It includes specialized tools for error tracking and user profiles to provide a detailed view of the visitor experience. The system supports organizational structures, allowing a single installation to manage analytics for various different websites. By combining these metrics, the software allows for a deeper analysis of user retention and the specific paths users take through a website.
Beyond basic traffic counts, the platform integrates behavioral analysis tools. This includes the ability to define specific goals and track the conversion rates of users moving through defined funnels. The inclusion of Web Vitals tracking in specific tiers further enables developers to monitor performance metrics alongside user behavior data.
It is a privacy-friendly analytics suite that combines traditional traffic metrics with behavioral analysis tools.
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