Open Source Alternatives to Google Analytics
A web analytics platform that helps businesses collect, analyze, and visualize visitor data across websites and apps, providing reports and insights to improve marketing and user experience.
Whether you want to cut software costs or escape vendor lock-in, these open source alternatives to Google Analytics give you an option you fully own. Run them on your own server or desktop, so your data stays under your control. This page lists 18 open source alternatives to Google Analytics. The most popular are Umami, PostHog and Plausible. Most use the AGPL-3.0 or MIT license, and 17 offer an official Docker image.
Umami
A privacy focused web analytics tool that tracks website traffic and user behavior without compromising visitor anonymity.
PostHog
Track user behavior and analyze product data through event tracking, session replays, and feature flags.
Plausible
Track website traffic and conversions with a privacy focused tool that avoids cookies and personal data.
Matomo
A self hosted web analytics platform for tracking website traffic and user behavior with full data ownership.
GoAccess
Analyze web server logs in real time through a terminal interface or a live HTML dashboard.
Rybbit
Track website traffic and user behavior with cookieless analytics, session replays, and detailed retention funnels.
Fathom Lite
A self hosted website analytics platform that tracks visitor metrics without requiring a paid subscription service.
OpenPanel
Track web traffic, custom events, and user behavior with a privacy focused, self hosted analytics platform.
Countly
A privacy focused analytics and customer engagement platform for tracking user behavior across mobile, web, and desktop.
GoatCounter
Privacy-focused web analytics that tracks unique visits without using cookies or collecting personal identifiers.
OpenWebAnalytics
Track website visitors, pageviews, and e-commerce transactions while maintaining full ownership of the collected user data.
Vince
A privacy focused web analytics tool for self hosting that tracks visitors without using cookies.
Aptabase
Privacy focused analytics for mobile, desktop, and web applications that tracks usage without using unique identifiers.
Databuddy
A privacy focused analytics platform for tracking user behavior and conversions through a self hosted server.
Swetrix
Collect privacy‑first web analytics with real‑time dashboards, error tracking, performance metrics and session replays.
Offen Fair Web Analytics
A self-hosted web analytics tool focused on data minimization and user-controlled opt-in data collection.
Medama Analytics
Self-hostable and cookie-free website analytics providing real-time monitoring and privacy-focused user interaction metrics for websites.
Vemetric
A privacy focused analytics platform for tracking user journeys and behavior across websites and product subdomains.
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